WEWA_mainProduct

Wewalka, an Austrian refrigerated dough company, is coming to America and launching 4 new products at roughly 70 Schnucks retailers in the St. Louis market. The brand was looking for a way to drive awareness and trial through a public relations and influencer marketing execution.

This was achieved through the creation of press kits to be sent to St.Louis media outlets and a series of Wewalka themed kits to be shared with an influential blogger from the St. Louis area.

Press/Influencer Kit

WEWA_PressKit_01
WEWA_PressKit_03
WEWA_PressKit_02

Influencer Kit 02

WEWA_CookingKit_01
WEWA_CookingKit_02
WEWA_CookingKit_03
WEWA_CookingKit_04

Influencer Kit 03

WEWA_BeautyKit_01
WEWA_BeautyKit_02
WEWA_BeautyKit_03