Wewalka, an Austrian refrigerated dough company, is coming to America and launching 4 new products at roughly 70 Schnucks retailers in the St. Louis market. The brand was looking for a way to drive awareness and trial through a public relations and influencer marketing execution.
This was achieved through the creation of press kits to be sent to St.Louis media outlets and a series of Wewalka themed kits to be shared with an influential blogger from the St. Louis area.
