To introduce and support the launch of Krogers PeakFection salsa and guacamole product line we created a full-page print ad to be placed alongside advertorial content in Real Simple Magazine.

The challenge was to highlight the “fresh when you need it” product benefit as well as inspiring usage occasions, this was accomplished by leveraging Real Simple’s trustworthy lifestyle and entertaining voice to show mom that PeakFection products can add freshness to any meal and fit into her busy lifestyle